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Digital marketing Specialist
- CBD Location
- Competitive Salary package
About Our Client
My client pride themselves on delivering highly valued banking and wealth and insurance products and services across Australia and New Zealand. Their Digital Marketing Team is undergoing massive change with a sole focus on defining their audience and delivering innovative digital campaigns.
Reporting to the Digital Marketing Manager you will be responsible for:
- Activating data-driven digital marketing to deliver experiences through personalisation and behavioural segmentation
- Working with Brand teams to deliver Digital programs for Display, SEM and Social.
- Implement best practice ensuring continual creative & media optimisation across digital marketing tactics and touchpoints
- Delivering the digital experience through executing the Personalisation Strategy
- Driving best practice innovation through strategic use of digital and social marketing channels, data and analytics, and driving demonstrable business outcomes
- Leveraging marketing automation technology
The Successful Applicant
Experience & Qualifications
- 3 years marketing experience in a similar environment (either Client or Agency side) with a focus on digital marketing and/or customer marketing.
- Experience in executing digital media - Display, Social and SEM.
- Understanding of performance media and programmatic marketing
- Understanding of digital analytics and marketing automation technology
- Experience with personalisation, testing and optimisation
- Effective relationship building skills
What's on Offer
In return they offer a competitive salary, a flexible working environment and genuine career progression.