Content Lead

Melbourne Permanent
  • Opportunity to work for a growing e-commerce start up
  • Competitive salary

About Our Client

Automotive e-commerce business looking to grow internationally.

Job Description

  • Developing a content strategy for Australia across multiple channels and formats, aligning with the brand strategy and integrating with our marketing strategy.
  • Experience in crafting different content requirements for web, social and eDM through article, snippet, video and post creation for maximum engagement.
  • Managing content production with a mix of external support and hands-on creation. Own this space and develop recommendations on the most efficient, cost effective model.
  • Responsible for social media presence and channels, responsible for their performance in both engagement and conversion.
  • Managing the output of social creative agency and media agency to drive engagement, optimisation and conversion.
  • Oversee the companies external review ratings and leverage testimonial content.
  • Collaborate with agency and product teams on SEO strategy and execute according to SEO best practices to drive increased organic traffic.
  • Other duties as they emerge.

The Successful Applicant

  • 5+ years of experience in marketing, content and social media. You're either leading a content function in a small to medium sized company, or you're in a senior position in a larger organisation ready to take the lead.
  • Strong track record in developing and executing a holistic content strategy, across every channel and through multiple formats.
  • Strong performance & commercial acumen - the ability to demonstrate content's value as driving consumers through the funnel to conversion. Your reporting skills across every touch point will be innate and you'll manage your allocated budget to exacting standards.
  • A self-starter and owner mentality - you can lead "first time" assignments with no playbook from initial question development to rollout
  • Excellent ability to collaborate and apply a cross-functional mindset
  • Strong written and verbal communication skills

What's on Offer

Competitive salary + super

James Regan
Quote job ref
Phone number
+61 3 9607 5664

Job summary

Job Type
Consultant name
James Regan
Consultant phone
+61 3 9607 5664
Job Reference