Digital Campaign Specialist
Champion digital campaigns across multiple channels
South East Melbourne location
About Our Client
I have partnered with a retailer that promotes sustainability by leasing products and appliances to consumers. As a result of growth through demand and acquisition, they are recruiting a Digital Marketing Specialist to plan and execute digital campaigns across multiple channels. In addition to promoting existing brands of the Group, you will be part of new projects as the business is scaling up
- Develop and execute a digital campaign strategy across email, mobile, web and social to meet acquisition and retention metrics
- Schedule, track and optimise digital campaigns, across Paid Search, Social Media and eDMs.
- Actively contribute to content strategy and digital channels to best drive performance and ROI
- Measure success of digital campaigns utilising reporting tools i.e Google Analytics and Facebook Ads Manager. Provide recommendations to leadership on best practice.
- Proactively seek opportunities to continually improve customer experience and increase operational efficiency of the online business.
- Ensure website roll out for all marketing campaigns, brand promotions, website category growth plan and site projects - liaising closely with internal teams.
- Collaborate with internal teams and present to senior leaders, advising best digital practices to enable growth.
- Ability to project manage, prioritise and liaise with internal and external stakeholders to ensure sales growth and excellent customer experience.
The Successful Applicant
- Proven success in planning, implementing and reporting on digital campaigns across Google, Social Media and Email Marketing.
- Experience across social media channels i.e FB Ads Manager, Hootsuite or Sprout
- Ecommerce experience is advantageous
- Strong communication and stakeholder management skills
- Ability to prioritise and adapt to change of priority, with a sense of urgency
- Must have strong attention to detail, analytical, process driven, and results driven
What's on Offer
- Remuneration is dependent on experience + super
- Part of a passionate and collaborative environment
- Champion of digital marketing and opportunity to grow the digital business
- Free parking and lunch provided
- South East Location