Digital Marketing Manager
Manage a small team whilst driving the digital strategy
Leading Australian fashion brand
About Our Client
Our client is an iconic Australian fashion retailer, known for their high end products, designed specifically to answer the needs of their customers. On this note, their customers' experience is at the centre of every initiative, with the view to optimise sales and business profitability, both online and offline. Currently going through an exciting time of growth in the digital space, they are looking to recruit a Digital Marketing Manager to come on board and drive a successful digital strategy across all online channels.
The Digital Marketing Manager will report into the Head of Ecommerce and manage/mentor one direct report. Your responsibilities will include, but not limited to:
- Develop the global and local digital strategy across two brands to drive traffic to the website, acquire new customers and increase brand awareness;
- Work closely with external agencies & vendors to ensure a seamless customer journey across all channels, including SEO, SEM, social media, website, EDM;
- Collaborate with the Marketing team and the CRM Manager to develop an effective online & offline experience as well as a strong personalisation strategy;
- Analyse customer behaviour insights to optimise conversion.
The Successful Applicant
The successful candidate will be a passionate digital professional with experience across ecommerce, digital marketing and content marketing strategy in a B2C industry, with proven experience in a fast paced environment.
- Hands on experience across Google Analytics and Content Management Systems.
- A strong analytical professional - demonstrated knowledge of the digital marketing landscape, most specifically SEO/SEM, EDM/CRM, paid advertising, affiliate, social media.
- A positive, upbeat, humble and personable attitude is a must, to effectively engage with and educate internal and external stakeholders.
- A strong leader who will mentor and coach staff members.
What's on Offer
- Fast paced environment with lots happening in the online space at the moment - exciting time to join them and make a difference
- Supportive environment - grab the opportunity to work with an inspiring leadership team
- Learning and Development program
- Collaborative team
- Leading brand