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Digital Marketing Specialist

Wollongong Permanent AU$75,000 - AU$85,000 per year View Job Description
This full-time, onsite role in Wollongong involves leading SEO and Google Ads strategies to drive organic growth, online sales, and campaign performance for a top Australian website. You'll collaborate with a skilled team to optimise content, user experience, and analytics while staying ahead of digital trends and search engine updates.
  • High-Impact Opportunity in a Leading Digital Environment
  • Collaborative Culture with Room to Grow

About Our Client

This Australian company operates in the lifestyle and accessories space, offering products designed for both everyday use and active environments. With a presence across multiple sales channels, it focuses on delivering practical, stylish solutions that balance performance with visual appeal. The business is known for its commitment to quality and customer satisfaction, serving a broad audience through retail and wholesale avenues.

Job Description

SEO Strategy & Execution

  • Design and implement robust SEO strategies to drive organic traffic, improve search rankings, and boost conversions
  • Identify and pursue high-value content opportunities to support long-term SEO growth
  • Continuously monitor, test, and refine SEO tactics to align with evolving search engine algorithms
  • Conduct in-depth keyword research and audience segmentation to uncover growth potential
  • Collaborate with content creators to develop SEO-driven articles, videos, and AI-powered tools
  • Strengthen domain authority through strategic link-building and outreach campaigns
  • Benchmark against competitors by analysing their SEO performance, content, and backlink profiles
  • Track and report on key SEO metrics including organic traffic, CTR, keyword rankings, and conversion rates



Google Ads Management

  • Develop and manage high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTube
  • Write persuasive ad copy and design visually engaging creatives tailored to target audiences
  • Implement smart bidding strategies to maximise ROI and campaign efficiency
  • Monitor campaign performance and make data-driven optimisation's
  • Set up and manage conversion tracking (form submissions, add-to-cart, purchases) using Google Tag Manager
  • Analyse KPIs such as CPA, ROAS, CTR, and Quality Score to evaluate campaign success
  • Forecast performance and provide regular progress updates to stakeholders



Cross-Functional Collaboration & UX Optimization

  • Work closely with internal teams to build and optimise landing pages for better user experience and conversion
  • Support the creation of educational and promotional content that drives engagement and sales



Technical Skills & Tools

  • Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Google Search Console
  • Strong understanding of ecommerce platforms including Shopify, Amazon, and eBay
  • Skilled in graphic design tools such as Canva and Adobe Creative Suite
  • Up-to-date knowledge of digital marketing trends, SEO best practices, and Google algorithm updates

The Successful Applicant

  • Degree-qualified in Marketing or a related field
  • 2-5 years of hands-on experience in SEO and digital advertising
  • Analytical mindset with a passion for data and performance insights
  • Detail-oriented, accountable, and self-motivated
  • Excellent communicator with strong writing and verbal skills
  • Proven track record of growing and optimising websites through SEO
  • A creative thinker who blends technical expertise with strategic vision
  • A collaborative team player who thrives in a fast-paced environment

What's on Offer

  • Competitive salary package
  • Supportive team culture within a small-sized organisation
  • Opportunities to work on innovative projects
  • Professional development



If you're ready to take on an exciting role as a Digital Marketing Specialist and make a difference in the life science sector, apply now to join this innovative team!

Contact
Amber Basketfield
Quote job ref
JN-092025-6829364
Phone number
+61 2 8221 8111

Job summary

Function
Marketing
Specialisation
Campaign Management
What is your industry?
Industrial / Manufacturing
Location
Wollongong
Job Type
Permanent
Consultant name
Amber Basketfield
Consultant phone
+61 2 8221 8111
Job Reference
JN-092025-6829364

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know. PageGroup acknowledge and pay our respects to the Traditional Custodians of the land we operate on.