Back to search

Marketing Executive

Sydney Permanent View Job Description
Reporting into the Performance Marketing Manager, this role involves leading and managing marketing campaigns, collaborating with cross-functional teams, monitoring performance metrics, and conducting data analysis and market research to drive revenue growth and identify product-market opportunities.
  • Save Job
  • A fantastic opportunity to be one of the first on the ground in a Marketing Team
  • Successful business expanding globally, huge opportunity!

About Our Client

The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website. With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.

Job Description

Job Responsibilities:

Campaign Development & Management

  • Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
  • Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
  • Provide leadership and insights into crafting brand messaging that resonates with the target market.



Product & Cross-Functional Collaboration

  • Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
  • Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.



Performance Monitoring & Optimisation

  • Monitor conversion funnels across different touch points and track key business and marketing metrics.
  • Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.



Data Analysis & Market Research

  • Conduct thorough competitive analysis to identify opportunities within the market landscape.
  • Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
  • Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.

The Successful Applicant

The successful candidate will possess:

  • Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
  • In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
  • Strong communication and collaboration abilities, adept at working with diverse teams.
  • Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
  • Capability to work autonomously while coordinating with various stakeholders.
  • Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
  • Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
  • Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.

What's on Offer

  • Hybrid Working Model
  • We Work right in the CBD
  • Motivated Team
  • Global Business
  • Growth Opportunities
Contact
Victoria Luxton
Quote job ref
JN-042024-6399667
Phone number
0415517136

Job summary

Function
Marketing
Specialisation
Coordinator/Assistant
What is your industry?
Leisure, Travel & Tourism
Location
Sydney
Job Type
Permanent
Consultant name
Victoria Luxton
Consultant phone
0415517136
Job Reference
JN-042024-6399667

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know. PageGroup acknowledge and pay our respects to the Traditional Custodians of the land we operate on.