Immediate start, 3 month contract
Must have knowledge Salesforce & Eloqua software
About Our Client
Our client develops products and services that make life easier for people with personal and private medical conditions.
Develop, optimise and maintain the corporate website presence
Drive Database lead generation activities i.e. through the email, letter or dealer collaboration campaigns.
Prepare and launch targeted online email marketing campaigns towards Consumers
Collaborate with Global Marketing's Consumer Excellence team on database campaign strategies and global launch campaigns
Manage local content strategy across platforms
Work with Market Managers to create and implement the consumer marketing strategy to acquire and retain consumers
To campaign manage the activity plan for all consumer activity from inception to implementation, acting as liaison between the consumer team responsible for delivering the plan and the Market Managers.
To scope, execute, and analyse campaigns, and review/share results with relevant stakeholders and improve ROI
To develop the CRM strategy of customers within the prospect database, moving them from cold prospects to users of the products
To produce creative data selections and co-ordinate database activity, including email and mailings, in collaboration with Market Managers, Global Marketing and external agencies, whilst ensuring accuracy and delivery to deadlines
The Successful Applicant
Min. 4 years experience in a Marketing role
Must have used Salesforce and Eloqua software
Strong marketer with a solid commercial understanding especially within email direct to consumer campaigns
Possess natural communication skills, with the ability to develop to the point and appropriate messages, both written and verbal.
Experience with online one-to-one marketing from previous position, preferably from a consumer sales organisation
Strong analytical skills
Strong process and system understanding to ensure efficient lead and sample ordering flow
What's on Offer
Immediate start in a global company