* Have hands-on involvement in the retailer's digital investment strategy
* Undertake a Test & Learn approach to optimise our client's digital campaigns
About Our Client
Our client is a large FMCG retailer operating two major divisions. They are a leader in their field across Australia, with multiple retail outlets being present in the region. This established business takes their digital strategy very seriously as personalised customer engagement plays a crucial role in their revenue generation.
The role will report directly to the General Manager of Customer Experience and Memberships.
- Develop an effective Test & Learn strategy, with the aim of maximising customer engagement and brand awareness.
- Deliver ongoing A/B & multivariant methodologies to statistically assess the effectiveness of each trial.
- Identify key metrics needed to achieve goals, including web conversion, open & click rates, acquisition & retention and churn reduction.
- Implement cross-level campaigns covering multiple channels including SEM, EDM, Social etc.
- Manipulate and analyse data collected to drive forward success of CRM strategy.
- Identify the audience for each channel and come up with innovative ways to maximise performance of marketing automation initiatives.
The Successful Applicant
To be successful in this role, you will be attributed with the following:
- Demonstrated experience in a CRM-focused role along with hands-on expertise across a variety of marketing automation platforms.
- Customer-centric mindset with proven track record optimising the customer journey across a variety of digital and marketing channels.
- Analytical mindset with strong quantitative skills.
- Able to assume a very hands-on approach, whilst demonstrating a strategic mindset, in an individual contributor role.
- Strong communication and stakeholder management skills.
What's on Offer
- Take ownership of this newly created role in a leading Australian business
- Opportunity to utilise analytical skills and interpret data.
- Develop a long-term career with a renowned brand which is present nationwide.
- Competitive base salary with strong career development options.