Product Marketing Manager

Melbourne CBD Permanent
  • Work for a thriving Education-Tech company with a focus on sustainability.
  • Head up the teams Marketing function and drive continued success.

About Our Client

My client is an Education-Tech company that offers an array of online short-courses within Australia, New Zealand and the UK. The platform gives students access to high quality online learning and has since thrived during the pandemic. Short courses are created with industry experts to inspire and empower students whilst providing them with relevant industry led content. In addition to providing high quality educational services my client places an emphasis on doing the right ting by the planet and has committed to being carbon-negative by 2022.

Job Description

  • Run the go to market function of the company, including the launch of new products and courses.
  • Develop and oversee the marketing plan with respect to channel strategies, budgets and campaigns to establish lead and enrolment volumes.
  • Control product positioning and messaging through collaborating with the product, learning design & marketing teams to create messaging that resonates with target customers.
  • Maintain an in-depth knowledge of the online education sector and competitors to supplement internal data that will help identify new course development opportunities.
  • Assess the effectiveness of the marketing programs on an ongoing basis and report back to management and the marketing teams on required changes.
  • Work as a brand ambassador as you will communicate the brand strategy with internal and external stakeholders.

The Successful Applicant

  • 5 or more years in product marketing roles, ideally in a digital environment. Experience within the Education sector preferred but not essential.
  • A strong understanding of digital marketing channels, in particular Paid Search and Paid Social with a history in optimising these channels for customer acquisition.
  • Experience working to lead or sales goals with a proven track record of driving customer growth.
  • Good analytic mindset with experience in managing sales funnel reviews and processes.
  • Strong stakeholder and project management skills.
  • Excellent verbal and written communication skills.

What's on Offer

Exciting opportunity to join a rapidly growing business that offers a brilliant service with a company focus on sustainability. Offering a generous salary and reporting to the head of the business as the main point of contact for all things marketing. The company offers flexible work arrangements however there is the option to work on site in Melbourne where there are many social events held throughout the year as team culture and having fun is a must.

Contact
Tom Currie
Quote job ref
JN-102021-3609599
Phone number
+61 3 8640 3123

Job summary

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Consultant name
Tom Currie
Consultant phone
+61 3 8640 3123
Job Reference
JN-102021-3609599