Trade Marketing Manager- FMCG
International and Exciting Beverage Brand
Fantastic opportunity for an experienced trade marketing / account manager
About Our Client
Our client, a leading Food & Beverage FMCG organisation, is looking for an Account Manager / Trade Marketing Manager used to working in a face paced environment with a get things done attitude.
- Looking for somebody to bring the brand to life by implementing strategies through for following:
- Consumer and Trade Promotions - Work with Distributors to develop cost effective promotional platforms that drive trade wide executional scale, product trial, brand awareness and sales volumes.
- Budget Control- Accountability and tight control of marketing budget based on annual plan set in conjunction with Marketing Director.
- Relationship development - Entrench yourself in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in the market for the key image building scenes in sport & culture.
- Execution of National and Regional customer marketing strategies and sales-related events for all company products based on Brand Marketing directives.
- Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
- Activate Events & Properties-Activate & leverage global, national & regional events & properties that fit within established local market business plan-Leverage local media merchandising opportunities
- Lead and/or assist with execution of Retailer incentives/ Dealer Loader Program, sampling opportunities, general category, new product / initiative education, selling stories, events, etc.
- Monitor usage of, create best practices and assist in development of Point-of-Sale as an integral piece of promotional strategy, including existing and new assets that fit within Brand Marketing direction.
The Successful Applicant
- 4 or more years in a similar marketing role. Experience in Trade Marketing is highly desirable
- Experience working in the beverage industry is highly desirable
- Knowledge of sports and experience with social media
- Ability to work independently and be a self-starter
What's on Offer
- Fantastic culture and exciting brand
Northern beaches - cool offices
Opportunities for growth and development