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PageGroup: remaining one of the most socially engaged recruiters in 2016 – a lesson in staying relevant
The landscape we all work in continues to change in what seems like the blink of an eye. Given PageGroup’s specialist role in finding people their next career move or building their team - staying relevant is more important than ever. Last year we won the Most Socially Engaged Recruiter on LinkedIn and this year we continue our success having been recognised in the top three. So how did we hit the heights once again and what does this mean for PageGroup?
It would be easy for us to only publish cookie cutter content centred on CV tips or interview advice. Confession: we do it and I think we do it well but we also invest our resources in getting different viewpoints to our customers to help them question and think differently around the next steps in their career or in building their team. We’ve listened and involved our customers in the content we’ve produced so we go beyond the initial interactions and tailor our activity to meet their needs. Insightful and useful content such as the Salary & Employment Outlook and our Global Temp Study help answer concerns and better equips our audience with the necessary knowledge and tools to make a change. Delivering great content at the right time significantly helps engage our audience.
Our social engagement is growing very organically – we’ve intentionally not forced the pace just to chase some milestones. Social media is very much about making a connection and someone engaging with your brand should feel effortless for them. I am proud that the heritage and knowledge we’ve built in our business over 40 years is equally reflected on our social networks today. PageGroup continues to act as a trusted partner, giving valuable advice to both clients and candidates.
It doesn’t stop here – 2017 will bring with it fresh challenges but we will continue build on our firm foundations to stay one of the most socially engaged recruiters.
We look forward to continuing to provide our followers and a wider audience with the tools and insights they need to forge their dream career path. Follow us on LinkedIn and see why we're among the world's most socially engaged recruitment companies.