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If you’re not making mistakes, you’re not trying hard enough – leadership insights from Erica Berchtold
The most important quality of an effective leader is “learning the difference between leadership and management” says Erica Berchtold, winner of the Michael Page Retail Executive Award.
Retail in Australia is continually evolving, and with multi-channel posing the biggest influence, retail leaders need to adapt to suit the developments of the Australian consumer. Moreover, employee loyalty is not what it used to be, in fact, it’s been declining for several years.
So what can retail leaders do to retain top retail performers? Erica believes leaders should:
- Be fair
- Create an environment where people can make mistakes
- Be available
- Empower people
Learn more from Erica’s experience in our video Q&A series:
Erica Berchtold is the Managing Director of Sports Retailing, Super Retail Group. Following the fearless acquisition of Rebel Group, she leads the Rebel, Amart Sports and Goldcross Cycles businesses. Erica has over 15 years of Australian retail experience and has served in senior management positions, including General Manager of two women’s apparel businesses for Specialty Fashion Group and National Product Management roles at Harvey Norman.
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Remember Erica's advice for retail leaders who want to retain top talent:
1. Be fair
2. Create an environment where people can make mistakes
3. Be available
4. Empower people