You are here
How to plan a digital career in a rapidly changing landscape
Diversify and Specialise
The digital sector has a fairly flat structure
Four strong years in social media, for example, can see you working on the level of marketers with double the year's of work experience. That’s exciting, but remember that your career isn’t a sprint, rather a very long marathon. While everyone wants social media, SEO or CRO specialists right now, that may well change. The key is to be as hireable to as many companies and roles as possible.
Don’t be a one-channel wonder
It is valuable to get really solid, hands-on experience in new channels, but what if that channel was to dry up? You need to make sure that even if you specialise in one area, your responsibilities also cover other zones. And the most important thing is to show your areas of responsibility clearly on your CV.
Cross-channel experience is important, but make sure to be very, very exceptional at a few key areas/subjects/channels that integrate nicely
Keep your friends close and your subject matter experts closer
There is so much change in digital, from new technology to Facebook algorithim updates. In an area that is already time consuming and full-on, it can be challenging to keep up with the trends. This is where subject matter experts can offer a wealth of knowledge. Keep networking and attending conferences regularly so you can learn about new innovations or potential channels that could define your next strategy. Don’t just have one go-to expert for each channel – we’re all human and it’s worth getting as many opinions as possible so you can have the broadest view.
Keep your hands dirty
I can’t emphasise enough the value of being able to keep your hands dirty. Strategy is fun – very fun – but to keep your strategy sharp, it’s important to work on the everyday too. Go deep dive into the analytics, try using new email service providers, manage the community on social media for a day or two and get an understanding of how the algorithm is messing with your content plan. You want to be up-to-speed on the latest updates and that means keeping a ground-floor view as well.
Being able to experiment and to track your results is one of the keys to digital. There is no point chatting to subject matter experts if you don’t try and dip your toes in. Run tests, play around and see if you can be getting even better results. This will make you more hireable because you can back your experience with strong achievements.
Learn to be data mad
The strongest digital candidates are driven by data and facts and in turn this gives them the results that keep them in high demand. With most innovations happening in the data realm, it pays to start learning the art of deep data diving and appreciate the value of using insights to inform your strategies.
Get across as many platforms as possible
Sometimes employers are very particular about experience using a certain CMS, listening tool or email service provider. Getting experience or certification in different platforms means you will have a higher chance of being exposed to their platforms of choice. It will also give you the benefit of being able to advise the best platforms for your company as well.
Looking to take the next step in your Digital career? Search for current Digital roles.