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How your company’s social presence can attract top talent
Social media has merged into every aspect of our professional lives – and recruitment and hiring are no exception. According to a 2019 study by CareerArc, a whopping 91% of employers worldwide use social media for recruitment online.
In the race for talent, social media can add significant value to your recruitment strategy. Social platforms such as LinkedIn, Facebook and Instagram can significantly boost your brand presence, while also helping to attract strong candidates for open roles.
In this article, we cover the most common social media platforms companies are leveraging, and look at how your business’ social media can help recruit and retain top talent.
Why use social media?
Australians are some of the most active social media users in the world. According to this report by Hootsuite and We Are Social, more than 18 million Australians are on social media — and the average person spends more than an hour and a half on social media every day.
The most popular platforms are:
- Facebook: 16 million users
- LinkedIn: 11 million users
- Instagram: 9.7 million users
- Twitter: 2.56 million users
While social media is an important channel to connect with friends, businesses around the world are also harnessing social media strategies as a logical avenue to attract talent.
Tourism Australia, for example, used social media for its now-infamous Best Job in the World recruitment campaign. Likewise, companies like Adobe and PwC use LinkedIn and Instagram to promote workplace culture and advertise open roles. Adobe even started a hashtag, #AdobeLife, to spread the word about its employer brand.
The link between digital marketing strategy and recruitment
Social media’s role in recruitment is growing, both from a job seeker and an employer standpoint.
In fact, a study by Indeed revealed over half of all job seekers look online when searching for a new role, including social media sites like Facebook and Instagram. Many candidates actively follow companies that they are interested to work for and to keep tabs on the latest roles available.
This is a prime opportunity to share open roles and tap into a talent pool who already have a strong interest in and have a connection to your organisation.
Likewise, while a hiring manager might conduct a social media search for a potential candidate, job seekers now actively research a company and its job outlook before an interview. So if your digital marketing strategy highlight your company culture and team values, it strengthens your attractiveness as an employer amongst desirable candidates.
Considerations when using social media for recruitment
- Feature content that promotes your company values. Share images from company events, employee achievements and milestones, live stream team building activities, or highlight CSR actions. These are all strong examples to showcase your company culture in a tangible way.
- Actively share opportunities for new roles. If you have an open position, post it on social media. It’s free and helps cast your net to a wider pool of talent — including candidates who may not actively be looking for jobs.
- Profile existing employees. This is another great opportunity to highlight your company culture in a relatable and tangible way. It provides aspirational content to candidates looking for roles in your organisation.
- Use images and video content whenever possible. While you can create text-only posts on Facebook, these aren’t always enticing. Accompany posts with a visual component.
- Keep it friendly. Social media isn’t the time or place to pull out corporate jargon. Be relatable and ensure your tone is light to connect with job seekers.
- Take advantage of a social media strategy template. There are plenty available online, and these will help better structure your approach, content planning, and reporting.
While social media is a great tool to strengthen your employer branding and attract top talent, you must post regularly and deliberately to get the most out of the platforms.
Start gradually but remember to post consistently, encourage existing employees to follow your page, and don’t be afraid to test and learn.
Tried these tips but still can’t find the talent for a specific role? Contact one of our specialist recruitment consultants to help you with your hiring needs.