You are here

The Marketing Report - Quarter 4, 2014

You need Adobe Flash plugin version 9.0.115 or
higher to view the videos on this site

Get it here, it will only take a minute (1 MB)


Quarter 3 continued to show signs of improvement, as we have seen throughout the year. However, certain areas within the marketing mix have accelerated faster while others have slowed down sooner than expected.

The quarter 4 slowdown in hiring activity is yet to materialise, and instead we are seeing an encouraging – though not massive – increase. This increase, combined with positive consumer confidence figures published by all the major institutions, paints an optimistic picture for the year-end, albeit not at record breaking levels.  

Hiring activity has been slower over the last couple of years in the marketing sector, as businesses have de-layered their structures – but the current market seems to be  leveling out.

In line with these encouraging, though not groundbreaking results in 2014, the outlook for 2015 is steady. If the results were more sharply impressive and consumer confidence was improving faster, a more confident outlook could be ascertained. The Christmas trading period will be the tell-tale sign.  

Richard Wynn
Regional Director - Marketing
T: 02 8836 0743
E: [email protected]


Financial Services

There have been some positive developments within the financial services sector since the last quarter, with continued signs of improvement as competition increases and companies jostle for market share. This is leading to better value propositions for end customers across the board and therefore demand for the best marketing professionals is high.

However there are still shortages of specific skill sets, such as senior product specialists with expertise across home loans, consumer cards and other financial products. With the continuing changes in superannuation legislation, there is also a high demand for senior communication specialists with regulatory experience. This trend is likely to continue into 2015, as competition in this space intensifies and companies begin to offer more choice and flexibility to their customers.

As we get closer to the end of the year and into the summer months, permanent recruitment slowly starts to ease off and temporary solutions play a more important role. This can be for a number of reasons, such as covering people who go on annual leave, maternity leave replacements and also temporary solutions for increases in work load towards the end of 2014.


Candidate Profiles

Marketing Coordinator - Retail Financial Services (VIC)

  • Fantastic junior marketer – 2.5 years of experience.
  • Degree qualified - Bachelor of Communications, majoring in marketing communications.
  • Broad marketing experience with a strong media background.
  • Comfortable in a small team working closely with senior stakeholders.
  • Really well presented and articulate with a mature style and genuine career aspirations.

Reference: 449945993


Senior Marketing Manager – Retail Banking (VIC)

  • A truly customer focused senior marketing professional.
  • Extensive experience in the development and delivery of insight led customer retention and loyalty communication programs.
  • Seven years experience with Barclays Bank in the UK across personal and premier banking, loans and mortgages.
  • People management experience - led a team of up to eight campaign and marketing managers.
  • Confident, well presented and well established. 

Reference: 449824492


Senior Communications Specialist (NSW)

  • 10 years of experience within the financial services industry.
  • Exceptional written and verbal communications skills.
  • Great at dealing with all types and levels of stakeholders.
  • Strategic communications specialist via a variety of mediums on and offline.
  • Great team player who can also work autonomously.

Reference: 449901324


Senior Product Manager – Credit Cards (NSW)

  • 15 years of experience within the financial services industry.
  • Extensive experience with credit card portfolio profit and loss drivers.
  • End to end ATL, BTL and TTL campaigns for customer acquisition, on-boarding and retention.
  • A customer focused marketing professional with a keen focus on ROI.
  • Exceptional ability to drive key business objectives and lead people.

Reference: 153157



The market is remaining steady as we move into the final quarter of the year – consumer confidence levels remain buoyant and are expected to increase as we approach the festive season.

A number of organisational restructures are taking place in the larger FMCG businesses, with many centralising marketing activity to a regional level. This has inevitably affected a number of marketing professionals at varying levels of seniority working at a local level, as companies seek to release headcount and budget for regional roles. Ultimately, the shift to regional marketing plans will lead to an increase in active candidates in the market. More critically, there will be fewer strategic roles available at a local level which in itself will affect staff engagement and motivation levels resulting in movement between businesses. Implementing marketing plans without strategic input is less appealing to candidates; therefore many will look to move to smaller businesses that can offer them strategic ownership.

The grocery channel continues to be a challenge for manufacturers with brands increasingly looking at other distribution channels to leverage relationships, such as petrol and convenience, health food and pharmacy. From a personal care/cosmetics perspective, with the ongoing onslaught of the grey market, department stores are struggling to compete on price and pharmacy groups are now the key drivers for growth and represent the majority of sales. 

Key skill sets in demand across these sectors include shopper insights and strategy in addition to brand/product management.

From a retail perspective, after a more positive quarter 3, the market has slowed down. Retailers are opting to maintain current team structures and will only replace roles when necessary. Skill sets that continue to be in demand include CRM and loyalty in addition to traditional marketing and PR.

Candidate confidence levels continue to fluctuate depending on level of seniority. Junior to mid level candidates are often nervous to make a move due to the numerous restructures, and a fear of the ‘last one in, first one out’ curse. Senior candidates are more open to embracing new challenges and are more focused on the opportunity or challenge it will present than remuneration.


Candidate Profiles

FMCG Brand Manager (NSW)

  • Extremely impressive junior Brand Manager with six years of category experience  within the food and beverage sector.
  • Proven track record across promotional optimisation, NPD forecasting and the development of category strategies in addition to recent Brand experience in NPD management, agency liaison and go to market strategies and execution.
  • Highly driven, excellent stakeholder engagement ability, strong project management skills.
  • Available with four weeks notice – seeking a permanent opportunity.

Reference: 5029580


Retail Brand Manager (NSW)

  • Dynamic and professional Retail Brand Marketing Manager with four years of industry experience in sports retail.
  • Varied skill set incorporating new store launches, in store activations, execution of PR/experiential campaigns, brand ambassador management, social media and CRM.
  • Strong stakeholder manager, creative ‘outside the box’ thinker, extremely career focused.
  • Available with four weeks notice – seeking a permanent opportunity.

Reference: 449931507


FMCG Assistant/Junior Brand Manager (VIC)

  • Highly driven, brand marketer with over two years experience at a blue chip FMCG company.
  • Proven success developing and executing integrated brand and product communications, new product development and packaging creation.
  • Highly driven, excellent stakeholder engagement ability, great consumer awareness.
  • Available immediately from mid December – seeking a permanent opportunity.

Reference: 449939498


Retail Marketing Manager (VIC)

  • Insights driven Senior Marketing Executive with over 20 years experience in building brands and driving business growth.
  • Commercially astute with category management experience and a sound understanding of visual merchandising principles.
  • Highly driven, strategic marketer with the ability and drive to be very hands on if needed.
  • Available immediately – seeking a permanent opportunity.

Reference: 449951143



Quarter 3 has seen the taps turning on in terms of recruitment growth across many sectors, however commerce has remained relatively flat. With the focus still on permanent recruitment, the movement of talent over the last few months has been low.

Retention and innovation have surfaced as key themes in the last few months. The value of repeat custom has been a consistent focus this year with sports, leisure, entertainment and travel organisations increasing their attention and capability in the area of customer retention. In terms of innovation, leisure and entertainment businesses are recognising that consumers are increasingly wanting to spend their dollars in new ways. A trip to the cinema or a game of bowling has been replaced by new activities such as escape rooms and trampoline centers. With new venues popping up nationally, local area marketing and venue activations are a key aspect of marketing activity.

Across this sector there has also been a shift from the traditional sponsorship relationships to the more inclusive term ‘partnership’. The sector seems to be moving away from a transactional relationship into genuine partnerships that elevate both brands beyond straightforward signage and branding commitments, to a position where both partners add value for one another.

The skills in demand as we approach the end of the year mirror the themes outlined above: experience within retention, innovation and partnerships is highly sought after. The challenge this sector faces is that the best talent comes from the corporate sector where salaries are often higher. Providing an enticing package to secure the best talent is certainly an ongoing challenge for some organisations.


Candidate Profiles

Marketing Coordinator – Hospitality (VIC)

  • Great junior marketing candidate, looking to make the move to Melbourne from Wellington.
  • Bachelor of Communication studies followed by work and travel in Hong Kong.
  • 18 months of experience in marketing and sales.
  • Diverse experience, hands on roles within small teams.
  • Bright, enthusiastic and extremely well presented.

Reference: 449939400

Digital Marketing Manager – Travel and Tourism (VIC)

  • Experienced Digital Marketing Manager, looking for new opportunity with job stability.
  • Over six years of experience focused on digital communications with leading travel organisation.
  • Broad digital expertise - digital acquisition including PPC, SEO, social advertising. EDM, CRM strategy, campaign  management and social media.
  • Down to earth, reliable and hardworking with a great attitude.

Reference: 4990660


Marketing Manager – Property & Construction (NSW)

  • Great senior marketing candidate.
  • Eight years of commercial industry experience.
  • Developed strategic marketing plans.
  • Diverse experience, traditional and digital marketing.

Reference: 449730594


Marketing Coordinator – Entertainment (NSW)

  • Experienced Marketing Coordinator, looking for a new opportunity.
  • Over three years experience focused on traditional and digital communications.
  • Very hands-on and extremely hard-working.
  • Commercial, professional and intelligent.

Reference: 449944300



The NFP sector has seen a continued focus on diversification of fundraising channels away from Government funding. As such, organisations are looking to hire professionals with experience in direct marketing, major gifts and corporate partnerships. Many of the charities that we have been working with have needed extra resources to help meet Christmas campaign deadlines.

The theme of corporatisation across the NFP and government sector continues, as many of our charity clients look outside of the charity sector when recruiting. Many more organisations are looking at transferable skills for marketing and communications roles and we have seen an increased interest from the corporate sector.

The education sector has seen a lot of movement and restructures. The majority of universities in Victoria have experienced restructures and an increased focus on marketing and engagement as student recruitment remains at the top of their priority list. Many development and advancement teams have been awarded extra investment. Universities are really driving this side of the business.

The NSW government has seen immense change over the last quarter. With the state election approaching early in the New Year, now is an integral time for departments to explore new projects and speed up delivery of existing projects. The NSW Department of Trade and Investment has seen the biggest injection of contractors and continues to drive forward.


Candidate Profiles

Government Senior Media Advisor (NSW)

  • A fantastic media professional with a wealth of experience across the Victorian government.
  • Experienced in the development of communications strategies.
  • Proven skills in managing external media, promoting media opportunities.
  • Proficient at both reactive media and crisis management.
  • Excellent written communications experience.
  • Able to drive and implement communications campaigns.
  • Immediately available and open to contract and permanent opportunities.

Reference: 524080


Communications Manager - NFP/Membership (NSW)

  • Skilled in all communication channels who is able to develop strategy and implementation.
  • Proficient at providing novel communication solutions to difficult problems.
  • Excellent at stakeholder management, able to establish trust with executives, stakeholders, staff, and suppliers.
  • Proven skills in managing media and issues in politically-charged settings.
  • An experienced manager who is skilled at managing staff to bring out the best in their performance.

Reference: 449882500


Communications Manager - NSW Government (NSW)

  • Exceptional communications and marketing candidate.
  • Experienced in the development of communications strategies.
  • Strong background in financial services and campaign delivery.
  • Excellent written communications experience.
  • Four week notice period but may be flexible.

Reference: 449761449


Community Relations Manager (NSW)

  • Strong experience across community engagement.
  • Proven ability to engage with communities, local councils and governments.
  • Strong ability to drive delivery across projects.
  • Excellent written communications experience.
  • Available immediately.

Reference: 449832426